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Branding & Styling

Branding & Assets

External Affairs • Communications • Press Use
Everything you need to represent HHEC correctly.
Use these official assets for media, partnerships, events, and external communications. Consistency protects the integrity of the work and the culture behind it.

Logo System

Color Logo

Primary Color Logo
Best for dark layouts, video, and digital use.

PNG
SVG

For Light Backgrounds

Primary Black Logo
Use on white or light neutral backgrounds.

PNG
SVG

Brand Colors

Purple
#6A0DAD
Orange
#FF5C00
Green
#1DB954
Yellow
#FFD000
Use only approved color combinations to maintain visual consistency.

Usage Guidelines

Clear Space
Always leave breathing room around the logo.
Do Not Stretch
Maintain original proportions at all times.
No Color Changes
Only use approved brand versions.
High Contrast Only
Ensure readability in every environment.

Download Full Brand Kit

Includes logos, press assets, typography, and usage guidelines.

Partnership Lockups

How to present HHEC alongside partners
Use these lockups for co-branded campaigns, events, press, and program materials. Maintain equal visual weight and clear spacing between logos.

Horizontal Lockup (Primary)

Side-by-Side Lockup
Use for websites, decks, and event materials.

Download PNG
Download SVG

Stacked Lockup

Stacked Lockup
Use for social graphics and vertical formats.

Download PNG
Download SVG

“Powered by HHEC”

POWERED BY

Powered by Lockup
Use when HHEC is the primary driver of the initiative.

Download PNG
Download SVG

Lockup Rules

• Maintain equal visual weight between logos
• Do not stack more than two logos without approval
• Always include spacing between marks (use divider or padding)
• Never alter logo colors or proportions
• Use high-contrast backgrounds only